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Preparing for digital marketing for a Home-care website


It was great chatting with you on the phone. I’ve put this plan in preparation for web design for a home-care agency that we discussed. This plan is tailored to your current situation as I understand it. If you have any questions at all, then please contact me via the usual channels.

Current Situation and goals

  • This is a new business that you want to create a website for
  • You want the website to help you recruit workers and get clients
  • You want an email address associated with your website domain
  • You want to start working in the Derby and surrounding areas

Agencies like yours

Key 2 Care LTD
Good Oaks
Helping hands


Thanks a lot for the information you provided over the phone.

I want to make my suggestions simple and brief. That way you can see for yourself whether they will give you a result that you want.

  • The goal of this website is to help establish your business presence online. It will help your image when you make your business proposals and recruit agency workers.
  • By presenting yourself in a professional way,  prospective applicants and clients will have confidence
  • Clearly explaining the relevance of your business to your clients will also help achieve this
Rather than making just another website, and throwing in a couple of pictures here and there, I’ll ask you a few questions about your business. I’ll use that information to tell your story by writing copy that works well with the rest of the website. It will look credible, and professional, reflecting how you expect it to be.

What you may need to know

I’m suggesting that your agency website focus on recruitment. While you’re looking for clients, it’s easier to get clients if you’re supplying them with quality staff! And you get quality by making it easier for them to register.

The more you invest in your recruitment process, the easier it might be to get staff.

You may want to consider how people register and how you do your admin.


You can start off with a manual way of working. Individuals can download application forms, time sheets, policies, and send them either by post or upload the forms via the website. Everything is manual and included in your initial investment.


You can have everything processed on your website with forms such as these:
Job application
Time sheet submission
Agency agreement form
Health medical declaration
New starter payroll
Covid 19 information and Assessment
Online Covid 19 PPE training
Reference request form

For you to use these forms you’ll need to subscribe, at least the Pro version of Cognito forms. I’ll then create similar forms for you. This will cost an additional £167 for all the forms.

Automated plus

There’s also a complete healthcare management software solution.  You may want to check this out in your own time. This software automates the whole application process, time sheet management, shift management, invoicing, etc. It puts the control in the hands of both staff and the administrator. It’s tailored to healthcare agencies and employees can book and manage shifts online.
Most starters usually choose the second option (Automated).

I’ve helped quite a few healthcare agencies put their best foot forward and make money. I only ask for a small fraction of the potential earnings they could get.

For your investment of £583, I will:

  • Design your website
  • Write an engaging copy for your website
  • I’ll supply images to put on your website
  • Optimise your site for search engines so people looking for your business can find you
  • 3 months of FREE support, updating and running your website. I’ll also show you how to maintain it. It’s easy!
  • Create email addresses for your website and help set them up
  • I’ll include any forms eg. CV upload, contact, feedback etc. This excludes application forms which are billed separately
  • I’ll also design a logo for your business

For your investment of  £678, I will:

  • Everything in the first option plus,
  • 6 months of FREE support, updating and running your website. I’ll also show you how to maintain it. It’s easy!
  • Design a logo for your agency, and marketing materials eg. flyers, banners for your social media etc.

For your investment of £734, I will:

  • In addition to the above, I offer 1 year of FREE support for your website including updating and fixing any issues
All prices include website hosting and your website domain name for the first year only. After that, you’ll need to pay for that. It’s cheap at around £80 a year.
I’m sure you’ll have lots of questions after reading this. Feel free to contact me and I’ll clarify everything for you. It might help write questions down that came up as you were reading so you won’t forget when you call. I usually ask for a non-refundable 50% deposit to start work. The balance is payable after the website is complete.
I usually need 3 weeks to complete building a website. Usually sooner!… And it all depends on how much other work I’ve got on.
Most starter-ups choose option 1. But feel free to go higher. The best thing is, you get more time with my support as you build your business!

I’m looking forward to work with you on your home-care business and help you put your best foot forward. I have helped quite a few health care agencies and I’m confident that I can help you create a website and a marketing plan that expresses your passion and clearly communicate what you want to say.

If however, for any reason it’s not possible for you to proceed,  feel free to contact me for any general pointers here and there. I’m happy helping out where I can. And most importantly, you may already have some insight into what you’re going to do in terms of marketing.

All the best! Kombo

Please get in touch if you need to clarify or discuss anything.

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